Mission Statement Off the Beaten Path, a piece of heaven in the city, is devoted to furthering the art and craft of knitting and crochet. Located on an acre of land in an oak grove, the shop provides yarn, books, tools and classes to knitters and crocheters throughout Wisconsin. The owner and staff favor natural fiber yarns in wool, cotton, mohair, bamboo, soy, alpaca, cashmere, silk, and linen. Hand dyed yarns are manna from above and well represented. We believe in thinking globally and acting locally. We look for and promote yarns made by artists, cooperatives, women-owned businesses, environmentally responsible mills, and echo friendly processes. We believe that knitting and knitters can change the world. |
Let your customers know why they should explore your site
 | A business home page is similar to the front window of a retail business. Highlight your best products or services and any special offers here. Present your products or services value to browsers to get them "though the door" or deeper into your site. |
Convince customers of your site's value to them
| | Consider what you might say to people to keep them coming back. You might mention how long you've been in business and how you show your commitment to customers. Be sure to tell visitors about your approach to business, your values, and your abilities. | |
| |